OODA - Food Design Association - is an organization of designers, scientists, companies and institutions with a focus on the study, design and innovation of food. FOODA promotes culture and innovation in food acts as crucial aspect in culture, economy and environment for contemporary society and our future, by giving impetus to the process and product innovation and enhancing the skills of the industry.

Goal of FOODA is to define the discipline of Food Design, the role and competencies of Food Designers, increasing awareness, study, research and interdisciplinarity within the paradigm of the Food Act.

he application fields of Food Design and studies related to it cover a large part of culture and knowledge of modern technology:

social change and cultural ceremonies, forms and techniques of food (formation of lifestyle, identity and integration of different communities);

food Information related to the body, environment and technology ;

scientific research and innovation in systems and devices for production and processing;

design (form, function and cognitive and emotional relationships related to food & beverage);

the design of communication, marketing and services;

the architecture of the spaces and tools (their relationship and their uses);

the whole techniques and arts of gastronomy and enology;

the culinary knowledge (the imaginary related to material culture);

local promotion and cultural marketing;